Liverpool's Training Kit Makes an Early Appearance Thanks to Social Media Slip
Fans didn’t have to wait for slick marketing campaigns or glossy reveal videos to get their first look at Liverpool's new Adidas training kit. Instead, the surprise came straight from Linda Pizzuti Henry, the wife of club owner John Henry, who shared a behind-the-scenes Instagram post on July 29, 2025. Her story showed Mohamed Salah and Virgil van Dijk decked out in gear that should have remained under wraps—at least until the official August 1 launch.
The leak arrived just days before Liverpool’s five-year partnership with Adidas was set to begin, ending their commercial relationship with New Balance. And while social media gaffes aren’t rare, this one didn't miss the mark for attention. Before the post disappeared as all Instagram stories do, sharp-eyed fans grabbed screenshots and fueled a wave of speculation. For a club that usually choreographs every reveal down to the last hashtag, this felt pretty off-script.
Design Details and What It Means for Liverpool’s Brand
Let’s break down what everyone saw. The new training shirts are white with those unmistakable three red Adidas stripes running from the collar midway down the sleeve—a design that shouts Adidas heritage without losing sight of Liverpool’s style. The Adidas logo sits on the right chest, while the city’s Liverbird takes its place over the heart on the left. Beneath all that, AXA’s sponsor logo anchors the look, making sure fans know who’s helped bankroll the partnership.
The trousers pair up black as a base with three bold red stripes shooting from mid-shin to ankle. The Liverbird pops up again, this time on the right thigh, and although the Adidas mark is barely visible on the left, fans could piece it all together easily. For many supporters, the early glimpse confirmed that Adidas is going classic with a twist—and definitely giving a nod to retro football trends that have been everywhere lately.
This leak isn’t just about fashion, either. Switching back to Adidas stirs up plenty of nostalgia; the German sports giant was Liverpool’s kit supplier in the 1980s and early 2010s. After experimenting with Warrior, then New Balance, Adidas swooping back in signals big ambitions, not just in kit design, but also in marketing muscle and the global reach to attract new fans.
Of course, this kind of accidental reveal sets social media abuzz with opinions. There’s excitement for seeing Salah and van Dijk in fresh gear, curiosity about the official away and third kits, and a little frustration from those who love a properly-timed reveal. One thing’s for sure: even an unplanned leak can pump up energy for a club poised to start a new chapter—Adidas stripes and all.
Write a comment